If you’re a CEO of a soundly run company you should aim for sustainable growth. When you’ve got that, you add value to your company each year while living within your cash flow.
But most companies face a Growth Readiness Gap between where they are and the goals they want to achieve. This Gap often only becomes apparent when you start driving for growth. Then everything becomes difficult with bothersome questions to answer like:
- what new business growth opportunities should we invest in?
- how much should we invest?
- are we ready for growth or should we consolidate our existing business first?
- where are we starting from?
- are we really clear on a set of achievable goals?
If you want a snapshot of your likely readiness, do our free Assessor. This provides you with a quick reading on where you are.
Here is an example of an Assessor profile of a company strong in new business opportunities, but weak in developing its existing business operations. (A growth ‘Aspirant’.)
What does this company have to do to start moving, successfully to sustainable Growth? Use our online Assessor provides some quick pointers.
Try it for yourself. Sustainable Growth Self-Assessor
In subsequent posts, we’ll explore the different aspects of sustainable growth.