Rex ran the Bush Distillery – a start-up founded on artisan love and a lot of energy. But things were more difficult than he had anticipated. The required investment in equipment and other Assets was bigger than expected and the growth in Sales less. The result was a worrying squeeze on cash flow.
The Bush Distillery had four principal activities – a bar and café, online sales, participation in events, and wholesale.
Analysis undertaken during the accelerator showed persistent losses in two of these – events and online sales. Rex and team decided to park these in order to focus on the two profitable areas, bar and café, and wholesale.
From there, they looked at how to increase traffic to pull the bar and café into solid profitability by undertaking a break-even analysis. This allowed them to set target numbers and to start research into reaching customer segments to achieve good profitability.
As a result of this process, they moved from a focus on production to a new focus on sales and production. Customers matter.
The Bush Distillery’s likelihood of survival has been greatly increased.
REGIONAL NEXT STEPS CASE STUDIES:
HELPING SMEs CREATE NEW REGIONAL JOBS AND GROWTH
Case Studies (normalised)
Case 1 – Action This Day (Carnival Catering)
Case 2 – Family First (The Garibaldi Group)
Case 3 – Go with Daniel Craig (The Riparian Café)
Case 4 – The Boys and the Brew (The Bush Distillery)
Case 5 – The Sun King (Dynamo Real Estate)
Case 6 – Caravans Galore (The Big Caravan Park & Resort)