Casey and her family ran the Big Caravan Park & Resort. Her aim was simple – to increase its value for possible sale. This involved making improvements to current EBITDA and to showing how a buyer could further improve profitability. (Businesses like this are valued on an industry standard of multiples of EBITDA.)
Casey’s analysis during the accelerator focused on two areas – understanding the financial performance of different parts of BCPR’s performance and on boosting utilisation rates to improve these and overcome a seasonal downturn problem.
This analysis led, in turn, to considering how existing customer segments could be targeted more successfully, and how new customer segments could boost sales and utilisation.
Typical solutions included a wider focus on school visits by widening the catchment area currently targeted. She documented these.
They achieved a successful sale at the price Casey wanted.
REGIONAL NEXT STEPS CASE STUDIES:
HELPING SMEs CREATE NEW REGIONAL JOBS AND GROWTH
Case Studies (normalised)
Case 1 – Action This Day (Carnival Catering)
Case 2 – Family First (The Garibaldi Group)
Case 3 – Go with Daniel Craig (The Riparian Café)
Case 4 – The Boys and the Brew (The Bush Distillery)
Case 5 – The Sun King (Dynamo Real Estate)
Case 6 – Caravans Galore (The Big Caravan Park & Resort)